Burgers with fries and coke - now available in mutual funds
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McDonalds may be having a spot of bother in parts of India, but its meal combo idea sure rocks - and has now found its way into the world of mutual funds. L&T Mutual Fund - the pioneer in the "multi-SIP" proposition, has taken a leaf out of the meal combo idea to make its multi-SIP a whole lot more appetizing for investors: welcome to the world of SIP combos! Here's a message from Ankur Thakore, National Sales Head, L&T MF on the SIP Combo initiative:

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Friends,

I am very happy to present to you our latest initiative - Smart SIP Combos: This will help our distributors pitch a customized combination of schemes to their customer base. They can do this basis the investors' risk appetite, goals and time horizon. Our distributors can also create a customized pack (DIY) of 3 schemes for their customers.

The Smart SIP Combos offer 4 different scheme packs with each pack having 3 schemes.

This range of combos include

  1. Essentials

  2. MarketCap

  3. Balanced

  4. Exclusive

  5. Do It Yourself (DIY)

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The I.D.E.A behind the Smart SIP Combo comes from bringing simplicity in product/selection. It attempts to focus on select funds and simplify the scheme selection process. By filling up just one form and signing only one cheque, customer can invest in 3 funds. This considerably eases out the buying process with minimal paperwork and minimum time and effort. It is also a smart risk diversification strategy as the schemes have been clubbed in a homogenous manner like market cap,investment style, etc. And as the investment is in the SIP format, it attracts discipline of not just regular investing but also discipline of diversification of investment with just one single transaction.

It is the new age solution to bring in the desired discipline to become a happy and successful investor.

Please look out for the new application forms which will allow you to use this new feature and help your customer take the right decision with his investments.

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