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Friends,
I am very happy to share with you an exciting new initiative that we have introduced in our flagship investor education initiative - Nivesh Mahakumbh - which I believe can be a great new investor engagement tool for our IFA partners.
As you know, Nivesh Mahakumbh has already made a mark for itself by hosting the industry's largest IAP sessions. Our recent event in Patna was attended by over 2,000 investors and over 200 IFAs and the one conducted in Bhubaneshwar had over 1300 participants, across investors and their IFAs.
In Bhubaneshwar, our CEO Mr.A.Balasubramanian, unveiled an industry-first initiative - the Smart Selfie.
At the Nivesh Mahakumbhs, investors are taken to the Smart Selfie cubicle and are asked to not only define a goal with a specific date of accomplishment, but also asked to take a goal pledge that commits themselves to achieving the goal. A selfie of the investor is clicked and instantly a personalized Smart Selfie goal card is created and handed over to the investor.
For our IFA partners, this offers an exciting new business development opportunity. Join us in our Nivesh Mahakumbhs as we roll them out across the country and bring all your clients and prospects who you would like to see committing to specific goals. Take them to the Smart Selfie cubicles and encourage them to define goals, click selfies and take back their own Smart Selfie Goal Cards. Every such goal card that your clients take away is an engagement opportunity for you, a business opportunity for you.
Defining goals and encouraging clients to commit to their goals has acquired an exciting, engaging, personalized and fun new avatar - with the introduction of our industry-first Smart Selfie initiative. You may be interested to know that in the Bhubaneshwar Nivesh Mahakumbh, out of all the investors who got their Smart Selfie Goal Cards done, "Invest to Retire Rich" was the most popular goal (30%).
Investors across all age groups participated in the Smart Selfie proposition - defying conventional wisdom that selfies are only a youth friendly fad.
I encourage all our IFA partners to make the most of this new age way of putting your clients onto a goal based approach towards financial success. Come, participate in our forthcoming Nivesh Mahakumbhs along with your clients and prospects and make the most of our Smart Selfie initiative.
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