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Compelling proposition for EVERY middle class saver
With the launch of ICICI Prudential’s Medical Advantage Facility linked to their Savings Fund, I believe a new paradigm has opened in the way our industry seeks to connect with every middle class family.
05-May-2016

A great new product to tap idle savings
What Raghav and his team have done goes far beyond just branding and packaging of a contingency fund – the Medical Advantage Feature linked to the ICICI Prudential Savings Fund offers a host of conveniences you need when medical emergencies strike: cashless facilities across hospitals, medical discounts, 24X7 doctor access and second opinion on medical situation.
23-Feb-2016

This “agni-pariksha” should strengthen your conviction, not weaken it
Raghav Iyengar looks back at newsflow and events that thrust corporate bond funds into centre stage over the last couple of months, and consequent reactions from advisors, distributors and some investors. The product category he says, has gone through its biggest stress test – an “agni pariksha” of sorts, and to its credit has emerged unscathed.
26-Oct-2015

Lets focus more on smart solutions than only tactical solutions
The pie for smart solutions is substantially larger than that for tactical solutions in the retail debt space, says Raghav Iyengar, ICICI Prudential MF. Clarity in product positioning and effective communication is the first step in this direction, and Raghav shares how his team has achieved this with their fixed income product range.
11-Dec-2014

Simple idea to gather stable assets
There is a simple proposition which I believe can become a significant business opportunity for AMCs and distributors. Think Debt is all about new paradigms for debt funds – no better place than this for me to table the idea.
11-Mar-2015

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