Q1.
Psychographic factors include:
Q2.
Geodemographic analysis, which provides the basis for performance benchmarking and gap identification.
Q3.
The national census is a example of:
Q4.
A marketing approach applies when marketing efforts are directed at a single market segment is called:
Q5.
(I) In Concentrated marketing, an organization targets a different marketing mix at each of two or more market segments.
(II) A custom marketing approach is suitable where no meaningful customer groups can be identified.
Q6.
Mass Customisation is a strategy that combines technology with mass marketing to produce customized products for small market segments.
Q7.
Brand Management in Financial services are:
Q8.
The total product can be broken down into:
Q9.
At introduction stage, sales of the product rise rapidly.
Q10.
At the maturity stage, product sales continue to increase but at a decreasing rate, profits decline and price competition increases.
Q11.
Which stage is more skeptical and tends to adopt an innovation only after social pressure or economic necessity?
Q12.
Which stage is characterized by tradition, is lowest in socio-economic status and are the last to adopt an innovation?
Q13.
The stage/s of product development is/are:
Q14.
Laggards are the opinion leaders of the community and can therefore make a significant contribution to a new product’s success.
Q15.
Which is not correct about Demographic market data?
Q16.
(I) Brands provide the means for consumers to recognize a product or organization in the market-place and are closely tied with positioning.
(II) Positioning is the perception consumers have about a product relative to similar products in the market.
Q17.
A ‘cash cow’ portfolio, what is meant by the terms:
Q18.
Effective branding relates to:
Q19.
(I) Positioning is the perception that consumers have about a product relative to similar products in the market.
(II) Market segmentation does not allow management to develop marketing strategies more effectively for different groups of customers.
Q20.
Brand is an intangible asset.
Q21.
Consumer evaluation is based upon:
Q22.
To develop a strong, unique and memorable brand an organization must first determine its brand values.
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